There’s a bit Hannibal Buress has about living in Williamsburg and talking to hipsters about handlebar mustaches, and that very much came to my mind as I watched this Heineken Light advertisement. Sadly, Hannibal isn’t in this TV spot. But they do answer the pivotal question about when and where it’s appropriate to sport a handlebar mustache in public.

Roll the clip!

Our sponsor, Heineken, also allows us behind the scenes to see what they were thinking when they came up with this ad campaign. And how do you grow a handlebar mustache, exactly? Spoiler alert: It helps if you fake it. Roll it.

Thanks to Heineken for being a proud sponsor of The Comic’s Comic and the My Damn Channel Blog Network.