This photo has been zipping around the Internet today, and for good reason: It’s funny and involves a famous comedian. In this case, Will Ferrell.

But what about the golf tournament itself? Where is it? When is it? Why is it?

The 18th annual Will Powered Golf Classic and Kinda Humorous Comedy Show happens next month — Aug. 26, 2011 — at the Pechanga Resort and Casino in California. Ferrell also is launching an inaugural Will Powered Invitational at Pebble Beach on Oct. 28-30, 2011.

It’s all to raise money for Cancer for College, which Ferrell says “is an organization started by a friend of mine that helps fund college scholarships for cancer survivors. We all know how expensive hospital visits, surgeries and treatments can be. By the time the cancer battle is overcome, getting back on your feet is incredibly difficult. Cancer for College is performing miracles and removing that barrier by providing scholarships.”

Here’s more from Ferrell himself!