On this day when so many people were watching a British woman become royalty, three American ladies have turned entrepreneurial, opening up Internet shop on their own entertainment destination, HelloGiggles.com. They had me at Hello Giggles.

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As founders Zooey Deschanel, Sophia Rossi and Molly McAleer announce on their "about" page:

"HelloGiggles.com is the ultimate entertainment destination for smart, independent and creative females. Everything hosted on the site will be lady-friendly, so visitors need not worry about finding the standard Boys Club content that makes many entertainment sites unappealing to so many of us."

And they've kicked things off with a humorous branded video for Teleflora. Roll the clip!