ESPN’s The Pretty Good Sports Show in NYC has a pretty intense new ad to promote the U.S. Open
As ESPN has been rolling out individual city sites for its online sports empire, the network has introduced specialty programming, and in ESPN New York, that includes weekly doses of comedy thanks to "The Pretty Good Sports Show." It's hosted by New York City comedians Adam Lustick (Harvard Sailing Team, Snakes) and Matt Fisher (Sidecar, The Law Firm). That's them pictured right here. On the right. You can see them in their sketch and improv groups at places such as The PIT, the UCB Theatre and other places. Other places. I'm clearly reporting like a guy who knows it's Friday afternoon of a holiday weekend. Their most recent new new thing is a promotional campaign to get even the most casual tennis fans excited about the U.S. Open, which opened play earlier this week at Flushing Meadows. The 7 train goes there. Roll the clip! New episodes debut online each Wednesday. I chatted with head writer and director Craig Rowin (himself a UCB performer with The Law Firm and the UCB TourCo) about the program. Reading is fundamental, so let's get to rif'ing. How did the show come about? Did ESPN come to you guys, or did you pitch them? And what's the turnaround like? "We write the episodes every Monday, shoot them Tuesday and they go up Wednesday. The writers are me, Caitlin Tegart, Matt Fisher and Adam Lustick....
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