Last year, Pete Holmes and his comedy partners from Front Page Films got flown down to the Super Bowl in Tampa to find out if their self-made ad for Doritos would have a chance to win $1 million. They didn't win the big prize, but did get to see their ad during pre-game coverage (and several times more on TV subsequently). Here's a video they did for CollegeHumor later that will catch you up on their "lost" Doritos ad.

Well, for 2010, Holmes and Co. might not be in the running for the Doritos contest, but Holmes and the rest of us definitely will hear his voice during the Super Bowl — and already are hearing him — as the new voice of the E*Trade baby. Pete let us know the news a couple of weeks ago via his @peteholmez Twitter feed. Please note the spelling on that.

Here's one of the new ads featuring comedian Pete Holmes as the E*Trade baby, or in this case, babies:

There's another one I saw get a sneak peek this morning on Today in which Holmes' baby calls up his girlfriend and howls like a wolf. I think. And here is a series of outtakes that allegedly won't make it to TV — it's already earned more than 500,000 views this week. You can see the rest on E*Trade's TV page.