Some comedians have a difficult time knowing what their niche is. Others find it and run with it. It's hard to argue that any one comedian is more associated with our generation's newfound love of celebrity roasts than Jeffrey Ross, who joined the Friar's Club at an early age and brought the club's grand tradition of roasting into the 21st century, with Comedy Central now banking on Ross and the roasts for an annual event to generate watercooler talk. Well, Ross now has written a book about his relationship with roasting, I Only Roast the Ones I Love, and is doing a promotional tour to support it. Here's his official video for the book (warning: contains profanities):

Next week, Ross will sit down for a chat with Eddy Friedfeld at the 92Y in Manhattan's Upper East Side, in which they'll talk not just about the book, but also show clips from some vintage roasts. That'll be on Sept. 15 (Tickets: $27).

Ross also was a guest last night on Jimmy Kimmel Live, and here's a clip of Ross explaining the art of roasting to Kimmel. Of course, they've shared the dais more than once for celebrity ribbing. In it, Ross claims that his jokes about Courtney Love helped convince her to go into rehab. Roasts save lives!