If you had romantic plans on Valentine's Day, then, well, God bless you and your loved ones. But if you were like me, and had no one to share in the love and the forced romanticism of Feb. 14, then you were at the UCB Theatre in New York City for Jon Friedman's third annual heartbreak edition of his monthly Rejection Show. Actually, I saw quite a few couples in the audience clearly still dressed up from a night on the town and a fancy dinner, but whatevers. The show was great. Afterparty greater. And twas all for a good cause, celebrating the book release of Rejected: Tales of the Failed, Dumped, and Canceled, which Friedman edited. His introduction — itself a rejection piece of sorts — is ingenious. Several of the contributors (among whom include folks from Saturday Night Live, The Daily Show, The State) took part in either the Valentine's Day party or an earlier book release this month at the Bell House. You should go to your nearest book store and/or online bookseller and get yourself a copy.

This morning, though, Friedman ran headlong into the maniacally diabolical fourth hour of NBC's Today Show with Hoda Kotb and Kathie Lee Gifford. Friedman managed to retain most of his Friedmanesque qualities during their chat. Enjoy!

Related: You can watch Jon Friedman's Today Show appearance on Hulu, too. And Friedman is now blogging for the new Late Night with Jimmy Fallon show, which starts on NBC next Monday, March 2.